Consumers
-
86% of people expect businesses to address challenges, like climate change and social justice. Wunder Thompson 2021 report
-
88% of consumers will be more loyal to a company that supports social or environmental issues. Forbes
-
87% of consumers would buy a product with a social and environmental benefit if given the opportunity. Forbes
-
66% of global consumers are willing to pay more for sustainable goods. INC.
-
92% of consumers say they’re more likely to trust brands that are environmentally or socially conscious. Forbes
-
76% of Americans expect companies to take action against climate change. CONE CSR Study
-
Climate change and the environment are top concerns for Gen Z Deloitte
Employees
-
64% of millennials are willing to turn down a job if the company doesn’t have strong corporate responsibility. Cone Communications
-
38% of employees are more likely to be loyal to a company that prioritizes sustainability. SHRM
-
Employees at eco-friendly companies are 16% more productive than average. UCLA Newsroom
Literary Resources
Think with Google | Consumer Insights | 2021
PwC global Consumer Insights Pulse Survey | 2021
World Economic Forum | 2021
World Economic Forum & Boston Consulting Group | 2021